“Things Are going to Be OK”

~post by Grace

Do you remember this “unique fruity soda”? Today we look back to Coca Cola’s short lived OK Soda. The drink of Gen X, or so they’d hoped. In the summer of 93, OK was released in test markets and Austin was one of them. The cans were designed by artists like Daniel Clowes and our beloved Charles Burns, and included quotes from the OK manifesto like:

“What’s the point of OK? Well, what’s the point of anything?”

“OK Soda does not subscribe to any religion, or endorse any political party, or do anything other than feel OK.”

and

“Never overestimate the remarkable abilities of “OK” brand soda.”

The campaign was meant to reach twenty somethings with marketing all about feelings and not the taste, which was part of the soda’s down fall. It was described as tasting a bit like a fountain suicide (or kamikaze as it’s known by Gen Y).

And although I see how ironic it is that Coca Cola was attempting to make an alt drink to reach young people, I can’t deny how damn cool this is. This is a soda dedicated to indifference that failed, how beautiful is that?

So today I offer you this moment to remember “things are going to be OK.”