Interview with Ted Gioia, The Birth (and Death) of the Cool

Ted Gioia is an author and musician, responsible for several scholarly, yet avidly readable chronicles on the history of blues, jazz and work songs. His most famous book, The History of Jazz, is an epic sprawling survey of this century's most dynamic genre. His new work, The Birth (and Death) of the Cool, is a cultural study of the social attitudes of the 20th century, how 'cool' became the prevailing style, and how advertisers use it to their advantage.